Wondering why your phone is not ringing as much? Is traffic in the store slow as well? Many people are looking up where to shop before heading out into the cold. So knowing this information – are you showing up at the top of search results? No? Consistent Google Business Profile updates and photos are key to success with your Google listing.
Consistent Google Business Profile Attention Always Wins
If you are adding updates and photos to your Google business Profile area you are winning in the search results game. Showing up higher in search results means your business is (1) still IN business and (2) popular (3) a good choice and (4) a place to check out. Are you coming up in position 15 or 20? Nobody sees you! Fix your standing in the Google Search results game with consistent updates.
Add those updates and load up a good photo as well. Add a completely different photo in the photo area – don’s use the same photo you just used in the update area. Ask a question for that update and don’t forget to use the button function so people can either call you or lead them to a specific page on your website. Change this up from time to time too.
And remember – you are not writing a long blog post – just 2 – 3 sentences are enough!
A Consistent Google Business Profile Listing Includes Events & Specials
This area is so overlooked – events! Use events so your consistent Google Business Profile updates include special offers. Your business listing will populate when people are looking for things happening in their area. Google pulls from this events area. You don’t have to do this every month, but certainly every other month is important. I use it for one of my restaurant accounts just to showcase a lunch special from time to time. Normally I post about it in updates, but I use the event area to break things up., You should too.
I could say so much more about consistent Google Business Profile practices but I wanted to keep this short so you understand that a quick update and a simple image upload is so important to your listing. No big deal! Just show folks what has been going on in your business or store. Tip: Adding the Google listing to your phone will help you call it up faster and help you take photos and upload them quicker. Anything that makes it easy for you to post during your business day is a good idea.
Higher Rankings and More Visibility
If you provide consistent Google Business Profile updates and photos, Google will reward you with higher rankings and more visibility. This is the ultimate pay back. Show people items on your shelves, talk about a specific product perfect for this season and link it to a great gift for someone. Be chatty and sell your product or service – it’s your time to shine.
To listen to more tips on marketing, navigate to my Marketing Residency podcast area and listen to a few recordings. I try to keep it short. If you want to go to my hosting platform (Acast) and search on topics for by clicking the link below to go to that separate website. You’ll learn new things with each podcast. Enjoy – and make 2025 your most profitable year ever.